Jan Tschichold’s career is prolific and left a great imprint on design. Tschichold authored the widely credited book Die Neue Typographie in which he established new typographical standards, pushed for the standardization of paper sizes and formed guidelines for typographical hierarchy – many of which are still referred to to this day.
Tschichold was also the designer behind the iconic orange Penguin Books cover design during his work with the company, where he oversaw over 500 books go to print. Tschichold’s constant striving for new techniques and practices are what keep his name in the spotlight as a heavily influential graphic design icon.
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