Seven Design Principles

Design principles are guidelines. Designers follow principles to develop purposeful
compositions. As with an architect’s plans, design principles orchestrate the construction
of a visual message that is strong enough to support all the graphic elements that will be placed on a blank page. Design principles also help visual communicators forge a link between information content and the structure, so each reinforces the other,
communicating a single message. Design principles are cross-disciplinary. The concepts are general and can be applied to any situation where a visual communicator wants to express a message. In this research, design principles are defined in 7 categories :

Contrast

Contrast shows the differences between figure and ground of a design.

Contrast can also be used to emphasize a certain element in a design. 

In the example below, even though the figure shown is the same size in both illustrations, the one on the right appears more dominate (or larger) due to the higher contrast in value to the ground.

Balance

Balance refers to the distribution and visual equilibrium of the elements that causes

the total image to appear balanced or unbalanced. Balance can be either symmetrical or asymmetrical in a design. Asymmetrical composition is always more dynamic than

symmetrical composition because of the visual tension that occurs when the proportions of negative space around the figure vary.

Unity

Unity is a condition or quality of design that is achieved when individual elements or parts are grouped. Unity helps the design to be seen as one unified whole, instead of random, isolated elements in the design.

Rhythm

Rhythm is the tempo of visual movement, achieved through repetition of line, shape,

or color. Similar to music, rhythm establishes a visual pattern. That pattern can be

perceived as busy or repetitive.

Proportion

Proportion is the relationship of visual elements, one to another and to the whole.

There are 3 kinds of proportion that are regular, irregular and progression.

We consider them particularly in relation to size, shape, color and value.

Differing proportions within a composition can relate to different kinds of balance

or symmetry, and can help establish visual weight and depth. This can create

compositions that range from the static to the dynamic.

Movement

Visual movements are used by designers to direct viewers through their work, often to focal areas. Such movement can be directed along line edges, shapes, and colors

within the composition.

Harmony

Harmony means keeping elements in a state of agreement in which all sections of the pattern make other sections complete. It is the opposite of contrast and implies simplicity of design. Harmony does not interrupt, but allows for smooth even fl ow.

Impact

Similar to Gestalt theory, the Seven Principles of Design enable designers to help readers access and comprehend content more effectively. These principles are critical because they not only affect readers but also designers. Through the help of the Seven Principles of Design, effective design solutions can be constructed and implemented in print media layouts, delivering a more successful visual communication.

Thank You...........

Post By Computer Zoom Design