communication. We use letter forms extensively in
our daily life, in various media like newspapers, signages,
application forms, letters, notebooks, textbooks, currency
notes, posters, tickets, SMS, email etc.
A very large number of digital fonts are available for a
graphic designer to use in design projects. A designer carefully
chooses fonts after understanding the design problem, the
medium, target audience, production aspects and the context.
Fonts have unique characteristics and need to be carefully
chosen and used to achieve good results in communication.
For example, newspaper designers spend a considerable
time in experimenting with different fonts in different sizes
to create a final design which helps a reader to go through
several pages of a newspaper with ease and understand the
text comfortably.
Posts
0 comments:
Post a Comment