How to Graphic design directions

Graphic design directions

Nowadays, graphic design is an incredibly broad sphere for application of artistic talents. In particular, it includes:

• editorial design
• illustration
• identity (logo and branding) design
• icons and pictograms
• typography
• interface graphics and elements
• print advertisements
• big print items such as posters and billboards
• signs
• packaging etc.

Thus, it’s easily seen that modern designers in this sphere have multiple options to apply their talents. In all the mentioned directions, the basic purpose of graphic design is to serve a particular purpose or even a set of them by means and techniques of art.

Graphic design in modern life full of digital devices is getting more and more technological. Famous Italian designer Massimo Vignelli said “The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.” Remembering the words we have to say that the purposes of modern graphic design are pushed further and further. Not only does it beautify the physical or digital object, but also helps its users, navigates them, guides their way via which they can get both aesthetic pleasure and problem-solving benefits.