Utilising a Tagline

Utilising a Tagline

A tagline should also be developed to define the business to its audience. When customers hear a tagline, they should immediately think of its associated company. For example, when someone says, “The happiest place on earth,” the first thought is Disneyland. Other large corporations have been extremely successful with this tactic, including M&M’s “It melts in your mouth, not in your hands” and Campbell Soup’s “Mmm, mmm…good!”

The point is to keep the tagline simple and easy to remember. Being clever or witty is only advised if it doesn’t complicate the message. It also needs to remain short since the tagline is typically incorporated into the logo design, as well as all collateral marketing pieces.

As the brand is implemented, it is imperative that everyone affiliated with the business is able to articulate the messages. Each person who represents the company is a brand ambassador, from the CEO, to the sales manager, to the receptionist. Embrace it.

Thank You........


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