Creating a Logo

Creating a Logo

A crucial part of developing a branding strategy is the creation of a strong logo, but it’s important to remember your logo is not your brand. This visual element symbolizes the brand and can play a large role in establishing an emotional connection with the product. Integrating the logo into all corporate communication elements, including media relations, information packets, brochures, advertising, videos, fact sheets, newsletters, the website and social media, is an important part of building brand identity. Consistency in design, look and tone is vital in building credibility.

The number one rule for logo design is that it must be able to speak for itself. Effective logos do not have to be explained. Take a look at some of the world’s most successful brands: the Nike swoosh and the Air Jordan jump man logo, the golden arches of McDonalds, the interlocking rings of the Olympics, the colorful peacock of NBC. It’s almost impossible to think of Yahoo! and not hear the country twang. Both Google, with its ever-evolving doodles to celebrate special days, and Twitter, with its simple blue bird, have become so successful that the American lexicon now includes “googling” and “tweeting” as verbs. Brands & strong visual identities help this happen.


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Post By Computer Zoom Design