Boosting communication with a character

Boosting communication with a character

The element of personification thoughtfully applied in the product can boost positive user experience, enhance brand image and brand awareness. That is one of the reasons why creating mascots is often a part of the general design concept and content strategy. And that is the job where graphic designers can show their best. Efficient mascots should be based on thorough analysis of needs, wishes and expectations of the target audience, and also the attentive study of the market environment to support the appropriate level of originality as the basis for effective design solutions.

Mascots are also very helpful in interfaces: they liven up the general process, catch up user’s attention, become the memorable element, create important support for a stylistic concept and make the illusion of direct communication with the user.