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Friday, April 26, 2019

What makes a good hotel logo?


How do you communicate a hotel experience through abstraction? How do you contain your core values and history in just a few memorable words? These are important questions to ask to begin visualizing how your logo may take shape. You want your logo to communicate the essence of the experience you are offering your guests.

Even without design experience, it’s important to consider the context for where your branding is headed. As you start thinking about your logo design, you should ask yourself the following questions: Which category does my accommodation fit into? What’s the feeling I want to evoke in my guests? What’s the style that would fit the vibe and atmosphere of my hotel or B&B?
Your guests will encounter your logo in numerous places, from your front door and reception desk to your restaurant menu and spa towels. Your logo should seamlessly fit into and enhance your guests’ experience during their stay with you.

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Post by Afteharul Islam   

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