How to Be A Problem Solver

Lester Beall left his mark on the design community both through his own inspirational, avant-garde designs, as well as his revolutionary attitude toward design. Beall brought forth the idea to American businesses that graphic designers should be seen and treated as creative problem solvers who should be more heavily involved in the marketing side of business. Beall’s attitude toward design as well as his own powerful designs are what keep his work timeless and a standard by which current designers can measure their own work by.