How to Setting the theme

Setting the theme

A broad variety of graphic design techniques and diversity of approaches establish a steady foundation of setting the theme of the offered product via visual elements. Like the copy is able to not only transfer the message but also set the tone and voice of communication, the visual elements, including background, typography, composition, color palette, shapes and sizes, stylistic approaches can immediately inform the user about the features and market segment of the app or website and also appeal to emotions of target audience. Visual perception plays the incredible role in decision-making, especially in cases of the first interaction when only several short minutes and sometimes even seconds are vital to get the user interested. This funсtion also works when the graphics highlight specific trends or events.