What is Techniques?

What is Techniques?

Technique is how to actually execute the design work. It’s the most recognizable yet most rapidly changing part of what designers know. At the time of this publication, a designer is often expected to know how to manipulate type, forms, and images for both print and digital media using contemporary software; how to put them in motion with or without audio; and how to make and modify templates and working prototypes for web and mobile (where the content itself may be continuously changing) through both prototyping tools and basic programming in HTML, CSS, and JavaScript.

Thirty years ago, making physical comps or mockups was a key skill; twenty years ago, most designers were using QuarkXPress and FreeHand; and ten years ago a designer could be reasonably expected to know how to create something in Flash. Even software programs that have survived for a decade or more have changed enough to require re-learning, and new design tools emerge each year to respond to new needs.

This doesn’t mean that learning a new tool is a waste of time if you’re not still using it ten years later. Each tool has a conceptual underpinning that you will understand if you learn to use it competently. For example, if you learn one kind of software that uses a timeline, you will understand the basic functions of another that uses a timeline. If you are competent in several applications or platforms, it will take you less time to learn a new one in the future.

Techniques aren’t limited to making physical or virtual things. It’s equally important to develop the skills necessary to communicate design ideas through writing and speaking. A successful designer has the ability to write clearly and precisely for a specific audience, discuss a concept one-on-one, and present a project to a larger group. Excellent listening and negotiating skills are necessary for working with non-designers, whether they’re clients, prospective audiences, or the people ultimately making the work.

Similar to design tools, designers and design teams adopt new communication and productivity software each year. Today, for example, a designer could be using Google Calendar to make appointments, Apple Mail to read and write email, Evernote to take notes, Google Docs and Sheets to collaborate on writing and spreadsheets, QuickBooks for invoicing, and Slack for team communication. The same designer could be using a completely different suite of tools ten years from now. Every one of these tools brings with it new protocols for communication to learn, and knowing how to use them productively can be as important as knowing design tools well. Finally, in addition to writing, speaking, and team communication, it’s also very helpful to learn core techniques early on for managing time and money.

Formal concepts, methods, theory, and techniques are not learned only once and then applied. Designers are learning all the time and are sharing their learning with each other through writing, talks, and classes. This shared learning is what makes up the discipline.