Use “white space” in print design

The use of negative space in print design is often called white space—
it’s the space that doesn’t hold any content and it’s usually the key
aspect of what makes or breaks a design. It’s also worth mentioning
that white space doesn’t have to be white. Your background can be
any color you wish; however, be sure to leave empty space. The effect
will be the same as if the empty space was actually white.

White space in print design is used purely for semiotic value: a
presentation that transcends economic values by insisting that the
presented image is more important than the paper it’s printed on. For
example, take this DL fl yer for a fashion product. Straight away you
can tell that the edgiest and most valuable fashion product would be
the last design shown below. This is achieved by using an unpredictable,
asymmetrical balanced composition with a lot of white space,
showing that the image is more valuable than the paper itself.

Although the other two designs are acceptable examples, they
don’t communicate as much prestige and class as the one immediately
above this text. This shows just how much power white space
can give to a design.

Although there are numerous ways to apply negative space to a design,
the best way to come to grips with the concept is to practice. In the
same way martial artists have to spend hours and hours practicing
simple techniques, graphic designers have to do the same.

Post by Computer Zoom Design