Role Of Typography In Modern Web Design

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As for why we care about typography and each of the defining characteristics of it in modern web design, there’s a good reason for it. While it would be great if a well-written blog post or super convincing sales jargon on a landing page were enough to keep visitors happy, that’s not always the case. The choices you make in terms of typography can have major ramifications on whether or not people even give your site’s copy a read.

These are some of the ways in which typography affects your end users:

Reinforce Branding

Typography is another way in which you create a specific style for your web design. If images all contain clean lines and serious faces, you would want to use an equally buttoned-up typeface.

Set the Mood

It helps establish a mood or emotion. For instance, a more frivolous and light-bodied typeface would signal to users that the brand is fun, young and doesn’t take itself seriously.

Give It a Voice

It conveys a sense of personality and voice. While the actual message in the copy will be able to dictate this well, using a font that reinforces the tone would be a powerful choice.

Encourage Reading

As you can see, there are a number of ways in which you can adjust how type appears on a screen. If you can give it the right sense of speed and ease, you can encourage more users to read through it all.

Allow for Scanning

Scanning or glancing (which I’ll talk about shortly) is becoming more and more common as people engage with the web on their smart devices. Because of this, we need ways to format text to improve scannability and this usually involves lots of headers, pull quotes and in-line lists (bulleted, numbered, etc.).