Why do you want to invest in video marketing?

The first thing to figure out is why you think your company should be video marketing.

This is important for you to articulate for yourself, but also for the rest of the business and the higher-ups that hold the purse-strings. If some of the company’s time and money are going to be committed to producing video, what’s the opportunity?

Be as clear as you can about it in a document or presentation, reflecting on the business’ marketing efforts up until that point, and positioning video as the missing piece of your marketing stack that could bring the company’s marketing efforts to a whole other level.

Thank you

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