ITC Lubalin Graph

Year created: 1974
Foundry/Designer: ITC/Herb Lubalin, Antonio DiSpigna, Joe Sundwall, Edward Benguiat
Country: United States
Style: Neo-grotesque slab-serif

A quiet standout from the past is ITC Lubalin Graph. This font is full of life, as seen in the steeply angled elbow on the lowercase “e”, the asymmetrical upper serif of the capital “A”, and the unforgettable sweeping tail of the uppercase “Q”.

This typeface was made in several different weights, and it’s said that the IBM logo by Paul Rand was an elaboration on one of the heavier weights.

Consider this font for brand names containing the letter “Q” and/or brands needing an energetic and outgoing slab serif!

Thank you

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