Everyone loves a “big reveal.” It’s used in magic acts, narrative storytelling, game show prizes and even in logo design. Check out how Pentagram uses a reveal to expand on the concept of “opening” in their logo for OpenView. The logo begins with the “O” and “V” characters, then spreads them apart and reveals the full logo name in between. This use of a reveal allows the logo to transition seamlessly between its full form and its “shorthand” version.
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