Let’s say you’ve gotten the buy-in you need to make video a part of your marketing stack. Now it’s time to position yourself to create a strategy by analyzing what content initiatives (if any) you’ve tried in the past.
Are they blogs, podcasts, or email newsletters?
If you’ve tried other pieces of content in the past, analyze those results to help you set a benchmark to match or surpass with your video content.
Depending on your product this will usually be indicated by some combination of traffic to the content, referrals to your website or product page from the content and/or conversions that have resulted from those referrals.
Compile this into a spreadsheet or text document, creating ranked lists populated by content pieces that were best for traffic, referrals and conversions.
Doing this will help give you an idea of the topics and themes that work the best for your business, helping you put together your video marketing strategy and your content calendar.
Thank you
Post by computer zoom design
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