Year created: 1799
Foundry/Designer: Didot
Country: France
Style: Didone, serif
Before Didot became known as a typeface, it was the name of a family composed of French printers, punch cutters and publishers in the late 1700s. They created many versions of Didot, one of which is used in the Giorgio Armani logo. Similar to Bodoni, the high contrast in line thickness creates drama. This font is also commonly seen in the fashion world. Didot works best when used simply, with careful kerning and high contrast colors.
Consider this font for a less dramatic fashion logo: one that is mature and classy.
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