You don’t want a McMansion logo: bland, trite and exactly the same as every other logo on the block. Even if your firm designs for tract housing developments or commercial suburban settings, your logo should communicate the value you deliver—not stereotypes about the kind of work you do.
So how can you do that?
Think about exactly what your firm delivers and the qualities it prides itself on. Do you focus on LEED-certified buildings? Are you a design-build firm that handles every step of the client’s project, from drafting the initial designs to laying the final brick? Don’t just think about the concrete deliverables, think about the abstract value you provide. Communicate that you’re trustworthy, dependable and the absolute best choice for clients in the niche you serve.
You can reference the value you deliver directly in your logo with images like protractors and drafting compasses, or you can take your logo in a more abstract direction that uses colors and shapes to communicate your brand’s personality. Your logo should be emphasis and extension of your talent and art.
With an architecture logo, like any other kind of logo, direct references to your industry make it easy for viewers to know what you do. But you don’t have to limit yourself to this type of logo; a few strategically placed shapes or skyline-evoking lines can tell prospective clients that you’re the architect for them.
Thank you
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