Biber Architects

In the Biber Architects logo, Spin takes a minimal approach to a big reveal. The logo begins with an abstract image, portraying the stem of the “i” in negative space. This concept speaks to light and dark, or the photographic and nuanced aspects of their architectural design....

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OpenView

Everyone loves a “big reveal.” It’s used in magic acts, narrative storytelling, game show prizes and even in logo design. Check out how Pentagram uses a reveal to expand on the concept of “opening” in their logo for OpenView. The logo begins with the “O” and “V” characters,...

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Enlicitación

This animated logo for Enlicitación spells out the company name and adds an iconographic flourish at the end. Simple, but very effective. Thanks you  by Maryia Dziadziu...

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Zoom

This animated logo for Zoom uses rotation and map iconography to represent travel destinations around the world. Thank you Read More Post by computer zoom design     &nb...

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500px

Photography network 500px rebranded with this bold and playful animated logo that “evokes a fingerprint with animation that echoes the turn of a camera lens.” Thank you Read More Post by computer zoomdesign   &nb...

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Terri Timely

Terri Timely is a duo of directors that specialize in quirky and comedic short films. Their logo uses animated rotation to add character and personality to the logo design. All of the elements of the clock spin in a silly and rapid manner. The rotation takes a logo...

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Giant Owl

The Giant Owl logo takes a different approach to rotation. The circular forms start by rotating like a film reel, then they blink like owl eyes. This is the practicality of animation; we wouldn’t necessarily understand what those shapes were without the movement. The...

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LUX

For investment company Lux Capital one thing is clear: make money. Design studio Mucho plays with the idea of addition, multiplication and profit by rotating the “X” in Lux. Additionally, after the “X” rotates, it rises upwards and to the right, another nod to the idea of...

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Have you tried content marketing before?

Let’s say you’ve gotten the buy-in you need to make video a part of your marketing stack. Now it’s time to position yourself to create a strategy by analyzing what content initiatives (if any) you’ve tried in the past. Are they blogs, podcasts, or email newsletters? If...

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Why do you want to invest in video marketing?

The first thing to figure out is why you think your company should be video marketing. This is important for you to articulate for yourself, but also for the rest of the business and the higher-ups that hold the purse-strings. If some of the company’s time and money are...

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ways designers can embrace personalization in 2019

I an admission to make: I don’t pay for my own Netflix account. While I’ve embraced many of the responsibilities of adulthood—paying my own rent, waking up before 8am, and spending my hard earned cash on copious amounts of avocado toast—I’ve somehow avoided the illustrious...

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Have you tried content marketing before?

Let’s say you’ve gotten the buy-in you need to make video a part of your marketing stack. Now it’s time to position yourself to create a strategy by analyzing what content initiatives (if any) you’ve tried in the past. Are they blogs, podcasts, or email newsletters? If you’ve tried other pieces of content in the past, analyze those results to help...

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animated GIF in Photoshop

A GIF, or “Graphics Interchange Format”, is a compressed image file format that allows for animation. There are many ways to create a GIF, but Photoshop is fast and easy, with built-in tools for image manipulation and animating. Just like classic animation, an animated...

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What makes a good architecture logo?

You don’t want a McMansion logo: bland, trite and exactly the same as every other logo on the block. Even if your firm designs for tract housing developments or commercial suburban settings, your logo should communicate the value you deliver—not stereotypes about the kind...

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31 architecture and architect logos that go beyond the facade

If all the world’s a stage, an architect is a set designer. In any community, the architecture sets the tone. Think of an iconic skyline or a charming downtown—they’re defined by their architecture. So it follows that an architecture logo, too, sets the tone for its brand. When...

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logo fonts everyone should know

Logo fonts can make or break your logo design. Choosing the right typography can help to tell your brand story and amplify the impact of your logo whenever and wherever people see it. But the wrong font could spell trouble. There are thousands of fonts out there, and that’s...

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What is logo design and why is it important?

Logo design is the process of arranging symbols, images, text and color to create a unique mark that communicates the essence of your brand.    A great business logo is the cornerstone of your brand identity. You’ll use it for all parts of your company: on your...

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ITC Lubalin Graph

Year created: 1974Foundry/Designer: ITC/Herb Lubalin, Antonio DiSpigna, Joe Sundwall, Edward BenguiatCountry: United StatesStyle: Neo-grotesque slab-serif A quiet standout from the past is ITC Lubalin Graph. This font is full of life, as seen...

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Baltica

Year created: 1998Foundry/Designer: Paratype/Vera Chiminova, Isay SlutskerCountry: RussiaStyle: Slab serif While Baltica fits the criteria for a slab serif, it looks very similar to a simple sans-serif. The slabs are bracketed and of different width...

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Didot

Year created: 1799 Foundry/Designer: Didot Country: France Style: Didone, serif Before Didot became known as a typeface, it was the name of a family composed of French printers, punch cutters and publishers in the late 1700s. They created many versions...

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39 logo fonts everyone should knowQ

Logo fonts can make or break your logo design. Choosing the right typography can help to tell your brand story and amplify the impact of your logo whenever and wherever people see it. But the wrong font could spell trouble. There are thousands of fonts out there, and that’s...

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2. Wordmarks (or logotypes)

2. Wordmarks (or logotypes) Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name. Google’s logo is a great example...

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