How To Minimalist Design

Graphic design purposes

Today, graphic design can set diverse purposes. It rarely happens that the object of graphic design serves only one objective. Looking over the most essential of them, we would mention the following.

Identifying

This purpose first of all serves for branding reasons. It is primarily concerned on creating logos which usually lie the foundation for the whole branding strategy. This is the task at which designers work with multiple factors combining specific features of the target audience, laws and rules of artistic harmony, psychology of color and shape impact on human perception and emotions, the current situation on the market, business goals of the brand or company.

Numerous logos accomplished by studio designers have proved that this symbolic image plays the crucial role in all the next stages of brand strategy, including printwork (like posters, business cards, corporate documentation templates etc.), interface design (when brand or company uses digital sources and channels of reaching their clients like blogs, websites, apps, widgets etc.), branded items (like stationery, cups, notebooks etc.) and other directions. The efficient logo is usually based on deep analysis supported by designer’s talent and skills and presents a balanced mixture of art and functionality. Thinking over all the details, designer selects the type and image of a logo that will correspond to the objectives of the company or brand strategy.

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