Infographic Design Tutorials

Designer Series: Creating Infographics

Remember when the pie chart was the most innovative image used in a presentation? Bar and line graphs worked, too, but they didn’t stimulate discussion or earn viral shares and retweets to an audience of thousands, even millions, well welcome to 2013 where infographic design reigns supreme!

Infographics inspiration is not hard to find. In fact, great infographics are permanent fixtures on Pinterest, getting pinned so often the lifecycle of information can conceivably be years. Creating infographics begins with data. The Information Design Handbook by Jenn & Ken Visocky O’Grady is a bestselling guide on how to make infographics, beginning with the design process and data collection. The book includes examples of infographics, showcasing important design principles, case studies, and color palettes. According to the authors, good infographics not only communicate information in a logical order, they should also be visually commanding in order to effectively make the desired point with audiences.

1. Creative Infographics

Another resource that offers infographics examples as well as where to find infographic tools is Creating Great Infographics OnDemand Design Tutorial. This step-by-step guide on how to make infographics offers information on important infographic tools for effectively communicating a topic. Authors Nathan Martin and Colin Miller of the award-winning Deeplocal agency encourage the use of creative infographics. When you begin, consider doing a search that could easily result in more than 50 great examples of infographics for every field, industry and topic. You might even contemplate developing an interactive infographic that includes interactive rollovers that give more information on your topic.

Good infographics require a detailed approach to information design. Martin and Miller break down the information design process in this popular video tutorial. Learn about the best ways to approach information design to create great infographics. Consider the kind of information best to visualize and what tone you plan to use when creating infographics. Remember that good infographics begin by employing a process that matches the final overall objective – “I want to communicate X.”

2. nfographics Inspiration

One powerful OnDemand DesignCast is Nicholas Felton: On Information Design. Felton has designed for CNN, Time, the Wall Street Journal and more. In this tutorial, he provides infographics inspiration as he outlines infographic tools like sensors as a way to gather data and encourages using all five senses when working through the design process.

Felton offers infographics examples for finding data that leads to better stories. Creative infographics begin with an audience question or a comparison – “How many…,” “What is…” etc. Remember that if you do create Interactive infographics, always stick with the information objective. In other words, always remember the information you are trying to disseminate. Too much information that veers off topic does not make infographics work. 

There are at least 50 great examples of infographics within the content program and pages of the opportunities above. There are even some good magazine infographics, but using a viral tactic to increase exposure to your information does require that it be posted online. If you create an example of good magazine infographics, make sure you post it on one or several social media platforms as well.


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