After you decide that you’re going to create a YouTube video, you need to choose which kind of video to make. It’s important that the style of your video matches your brand. If your brand is lighthearted and fun, consider making a comedy video. On the other hand, if your brand is dark or serious, comedy might not be the way to go.
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Here are a few basic types of YouTube videos to consider:
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The most classic kind of video you can produce is the 15- or 30-second commercial, commonly referred to as a “spot.” Spots have been around for decades and (even despite the decline of traditional television viewing) will be prevalent forms of advertising for decades to come.
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