How to Cool colors

Cool colors include green, blue, and purple. Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense). If a company wants to display health, beauty or security, incorporate these colors.

Green

Green symbolizes health, new beginnings and wealth. Green is the easiest on the eyes and should be used to relax and create balance in a design. It is a great color to use if a company wants to depict growth, security or inspire possibility.

Blue

Blue evokes feelings of calmness and spirituality as well as security and trust. Seeing the color blue causes the body to create chemicals that are calming. It is no surprise that it’s the most favored of the colors. Dark blues are great for corporate designs because it helps give a professional feel, but using too much can create a cold, disengaged feeling. Light blues give a more relaxing, friendly feel. Great examples are social sites like Facebook and Twitter who use lighter blues.

Purple

Purple is associated with creativity, royalty and wealth. Purple is often used to soothe or calm a viewer, hence why it is used in beauty products. Incorporate purple to make a design look more luxurious and wealthy or a lighter purple to show romance and mystery.

Neutral colors

Neutral colors include black, gray, white, tan and brown. In design, these colors are great as background colors. Use black, gray and white when using brighter colors. If you are using textures, then incorporate tan and brown as your backdrop.

It is important to note that colors can be subjective—what might make one person feel cheerful can make another person feel irritated depending on the viewers’ past experiences or cultural differences.

Color is not completely agreed on universally and can appeal differently to individual countries. Now that you know how colors and emotions are connected, you can study your target audience and choose colors accordingly.